Brazilian jewelers inaugurate a unique corner at Bergdorf Goodman in NY. This initiative is part of the "Mine to Market" project, created by JULLS, a company specializing in the curation and positioning of Brazilian jewelry abroad.

Being present for the second year at the fair is a unique opportunity to showcase the high-quality original Brazilian design to the world's top retailers. The visibility gained from the participation of national jewelers not only highlights the pieces developed for the event but also showcases the concern with the origin of the raw materials, turning the country into an important creative hub where design, certification, and provenance go hand in hand.

"While Brazil and the world face issues with illegal mining, which exploits nature and threatens communities, she now joins a team of jewelers like Ana Khouri and Ara Vartanian, committing to responsible mining, using certified emeralds from conflict-free areas. Lais also continues to bet on the reuse of gold, encouraging the upcycling of pieces that are sitting idle in her clients' jewelry boxes. The launch of the collection is also tied to a donation to the NMNEPA (Northeastern Paraense Women's Movement), fostering female entrepreneurship."

But Laís's social responsibility and that of her brand do not stop there. Ethical development of the pieces is another key part of the process. The work of the stone explorers for the brand, for example, is the result of conscious mining, with environmentally and socially responsible practices, and in conflict-free areas. The label, the first to engage in the movement The Future is Brilliant, which encourages conscious mining in Brazil, works with the Belmont mining company in Minas Gerais. From the purchase of responsibly mined emeralds, tracking the stone chain, and commitment to the management of environmental resources and the waste generated by the process, everything there is controlled. 'The origin of the stones was a concern for me. I went to meet Belmont personally and came back with a lighter heart seeing with my own eyes that it is possible to have a beautiful jewel, originating from a mining company that cares about good socio-environmental practices,' explains the designer

Jewelers Ara Vartanian and Laís Demarchi discuss the impacts of the jewelry industry, responsible mining, certified gold, and the power of collective action. Founded in 2012 by Laís Demarchi, 34, Verachi operates by appointment in a studio in São Paulo and has an e-commerce platform ( The brand has embraced good practices of social and environmental responsibility. Among these, the use of upcycled gold (encouraging clients to bring in old pieces) and stones from mining companies that practice responsible mining.

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